TITLE:
VP Consumer Marketing - Entertainment Business

LOCATION:
Atlanta, GA

CLIENT:
$5B+ Technology Manufacturer

DESCRIPTION:
To lead, direct, design, and execute the marketing of client’s Entertainment Business by driving the marketing strategy, development, and implementation.

Key Areas of Responsibility

• Identify, develop, and evaluate marketing strategy, based on knowledge of establishment objectives, market characteristics, and cost and markup factors.
• Develop pricing strategies, balancing consumer needs, competitive considerations, and profitability.
• Formulate, direct and coordinate marketing activities and policies to promote the Entertainment Business.
• Develop and coordinate demand generation activities including but not limited to POP, advertising, internet, email, and social media
• Develop and implement consumer offer roadmap to continue to expand product offerings
• Own market sizing, prioritization, and location strategy
• Initiate market research studies and analyze their findings.
• Consult with merchandising team to gain advice regarding the types of products or services expected to be in demand.
• Conduct economic and commercial surveys to identify potential markets
• Advise business and other groups on local, national, and international factors affecting the buying and selling of products and services.

Basic Requirements

• Collaborative, team based leader
• Comfortable working cross functionally to execute on key initiatives
• Operational expertise with experience implementing continuous improvement initiatives and employing analytical data to drive feedback and decision making
• Desire to work in fast-paced entrepreneurial environment and balance structure process with speed
• 8+ years experience in retail or on-line retail marketing
• Undergraduate Degree (BA/BS), MBA preferred
• Willing to travel (10-20%)

BACK TO SEARCHES.